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Social Capital Index

Tracks total audience reach across all digital platforms. Measures the aggregate size of connected audiences who can receive content, updates, and communications. Higher values indicate broader potential reach and distribution capability.

Current Value
101.2
Index (Oct 2025 = 100)
Change
↓ -2.8%
vs. previous period
Last Updated
Oct 1, 2026
monthly frequency
Next Update
Nov 1, 2026
Scheduled

Historical Data

Recent Observations

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DateValueNotes
October 1, 2026101.2The decline corrects August's LinkedIn input. LinkedIn's own data shows no jump; the suspected cause is a wave of spam accounts that was later scrubbed from the record. The other ten platforms were essentially flat.
September 1, 2026104.2The largest monthly move recorded, and effectively all of it is LinkedIn.
August 1, 2026101.2July actuals (raw: 3078.06)
July 1, 2026101.2June actuals (raw: 3077.09)
June 1, 2026101.2May actuals (raw: 3078.95)
May 1, 2026101.2May release (raw: 3079.23)
April 1, 2026101.2April release — March actuals (raw: 3076.95)
March 1, 2026101.2March actuals (raw: 3079.43)
February 1, 2026101.0Measured growth (raw: 3071.64)
January 1, 2026101.2January actuals (raw: 3076.95)

Indicator Details

Category
Social
Data Source
Multi-platform subscriber counts via platform APIs
Update Frequency
monthly
Calculation Method
Weighted mean of follower counts across 11 platforms, indexed to October 2025 = 100. Weights: KmikeyM accounts 0.35, Substack 0.30, LinkedIn 0.09, X 0.09, Instagram 0.07, YouTube 0.04, Bluesky 0.02, Mastodon 0.01, KmikeyM LinkedIn (business) 0.01, Facebook (personal) 0.01, KmikeyM Facebook (business) 0.01. Weights sum to 1, so the composite is denominated in followers. Index = composite / 3041.9 × 100, where 3041.9 is the frozen October 2025 composite. See lib/sci.ts.